The MER is our flagship thought-piece, looking at key topics affecting the media and advertising industry. The report is published twice a year by MAGNA with input from experts within IPG Mediabrands and throughout the media industry. Each report highlights a different industry topic and focuses on long-term market trends. Recent titles include: “Looking Ahead: The Next Five Years” (Winter 2015) and “The New Face of TV” (Spring 2016).

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