MAGNA and IPG Media Lab, in partnership with Immersion Corp. (NASDAQ: IMMR), announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology.
The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including sight, sound, motion, and now, touch, to create visceral mobile experiences. Over the course of the study, touch-enabled ads from a wide array of industry sectors, including automotive, hospitality and food & beverage were used to test consumers’ reaction to the experience.
