IPG Media Lab partnered with Peel — the remote control app that drives TV ratings.

Key questions of the study:

  • How does the effectiveness of TV and mobile advertising compare across branding metrics? Is either more successful at driving consumers to take action?
  • What’s the benefit, if any, of re-targeting consumers on mobile devices based on their past exposure to TV advertising?
  • Does frequency of exposure play a role?
Download The Study