With Hispanic spending projected to grow 85% over the next 10 years and reach $1.7 trillion by 2019, it’s crucial for marketers to understand how they can forge stronger relationships with this increasingly powerful demographic. In order to better understand how advertisers can achieve this, MAGNA’s media trials team conducted research across mobile and desktop devices, focused on how three pillars of Hispanic targeting – topic, language, and culture – impact the connections between consumers and brands.

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