MAGNA’s US Ad Forecasts (Media Owner Advertising Revenue Forecasts) have been published since 1950 (by the legendary Bob Coen). They remain the deepest, most granular and most trusted source on the US advertising market place, frequently quoted by the financial media (WSJ, Bloomberg) and by analysts. The report provides advertising revenue estimates and forecasts for 30+ media categories between 1980 and 2019; it is updated on a quarterly basis.

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