Innovation
As data and technology continues to transform our industry, the MAGNA Innovation team aims to identify, understand and activate new media buying approaches. Through emerging media and tech-enabled solutions we help our agency partners deliver optimal performance and business results for our clients.
The team collaborates with and provides expert guidance to IPG agency teams, helping optimize partner buying practices, recommending emerging offerings, and helping guide the development of automated and programmatic solutions. MAGNA helps drive innovation via two distinct areas of focus:
Marketplace Innovation
- Drive programmatic connectivity to the industry’s leading media providers
- Onboard & evaluate emerging media and data solutions
- Manage the search and discovery of partnership materials
- Data driven analysis to help inform overall Investment strategies
- Provide programmatic and automation guidance to Magna’s Strategic Investment team
Partnership Innovation
- Drive accountability to Innovation for IPG’s largest partnerships
- Investigate real-world partner capabilities in emerging technologies
- Manage application of Investment strategy with programmatic buying team
